Product Strategy, Design & Marketing with One Team

Understand

We support marketing strategy, positioning, analytic insights, campaigns, and content creation to help customers understand your product.

Buy

We specialize in ecommerce solutions, including guided selling experiences, to help your customers make a confident purchase.

Use

We create user experiences for digital and physical product design, like custom screens, apps, web, and human-machine interfaces.

Image of the Nextpoint team chatting and working at a long table.
Guiding you to the next point in your journey
Find

Experience Strategy & Planning

  • Product Strategy & Roadmapping
  • Experience Mapping
  • Conversion Path Analysis
  • Analytics & User Insights
Frame

Product & Interface Design

  • UI/UX Design
  • Human-Machine Interface (HMI)
  • Product Configurators
  • Web & Mobile App Design
Form

Content & Editorial

  • Brand & Website Copywriting
  • Content Gap Analysis
  • Campaign Strategy & Messaging
  • Editorial Workflow Development
Fulfill

Commerce & Growth Marketing

  • Guided Selling Experiences
  • Lifecycle Marketing & Automation
  • Conversion Rate Optimization
  • Dashboards & Performance Insights
Where we’ve had the most impact:
E-Commerce.
Electronics.
Smart Home.
Automotive.
Healthcare.
Gaming.
Manufacturing.
E-Commerce.
Electronics.
Smart Home.
Automotive.
Healthcare.
Gaming.
Manufacturing.

Offerings

Every product has a different trajectory. We customize our approach to the needs of your goals, timeline, and team.

Purpose
Outcomes
Estimated Time
Online Presence Audit

A comprehensive assessment of your buyer-facing digital experience, including website, content, and messaging channels.

Includes an actionable audit deck identifying and ranking strengths and weaknesses of your digital footprint, with prioritized steps to take on your own.

4-6 Weeks

Content Production Playbook

An evaluation of content and competitive gaps within website, email, social, and other channels to assess what's working and what's lacking, with direction for future development.

Includes an actionable playbook with a content inventory, content performance analysis, messaging audit, audience assessment, and a map of content gaps with suggested shifts in strategy.

4-6 Weeks

Analytics & Measurement Setup

A tactical engagement that evaluates your data, how it can be used more effectively, and how it aligns with business goals.

Includes a custom dashboard and documentation with a Google Analytics and Google Tag Manager audit and cleanup, implementation of additional tracking metrics, and data measurement plan.

4-6 Weeks

User Behavior Mapping

Mapping where in the journey a considered-purchase buyer stalls between landing on your website and ordering or configuring.

Includes actionable documentation of funnel and journey mapping, a walkthrough of the existing purchase and configuration flow, and competitive benchmarking.

2-4 Weeks

Purpose

A comprehensive assessment of your buyer-facing digital experience, including website, content, and messaging channels.

Outcomes

Includes an actionable audit deck identifying and ranking strengths and weaknesses of your digital footprint, with prioritized steps to take on your own.

Estimated Time

4-6 Weeks