Expanding a Brand Ecosystem Without Disrupting Sales

We brought DeckMate’s growing catalog of boat seats and marine components under one brand, giving customers a dedicated place to shop while expanding its reach across e-commerce channels.

Person browsing the DeckMate website on a laptop outdoors

Client: DeckMate
Industry: Marine & Boating
Project Duration: 3-4 Months
Core Services: Online Presence Audit & E-Commerce Web Development

The Challenge

DeckMate products were sold well through individual retail sites, but the brand had no dedicated online presence. As marketplace expansion became a priority, DeckMate needed a home for its full catalog under one name.

Our Approach

We began with an Online Presence Audit to understand how buyers searched, where DeckMate appeared online, and the role of each existing site. We developed DeckMate.com as the flagship brand site to grow alongside its established retail channels.

The Result

DeckMate.com launched with the full product catalog, dedicated analytics, and Google Ads campaigns in place. The new site gained traction while the established retail business maintained traffic and sales.

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The Scope

The project began with an Online Presence Audit to evaluate search behavior, brand visibility, and the role of existing retail sites.

Those findings informed the design and development of DeckMate.com, along with analytics, Google Ads campaigns, and an Amazon storefront to support the brand's expanded online presence.

Services

Online Presence Audit
Analytics & Measurement Set Up
Site Architecture & UX/UI Design
Lifecycle Marketing & Automation
Paid Advertising

Tech Stack

Google Analytics · Omnisend · Shopify · Figma · Amazon Seller Central · Ahrefs · Google Ads

The Work

DeckMate, a prominent seller of pontoon furniture, boat seats, and boating products, had an established customer base through their retail site, PontoonStuff.com. However, its growing product line needed a stronger identity of its own.

With products sold across multiple retail sites and plans to expand into new marketplaces, the challenge was deciding how DeckMate could grow without disrupting what was already working.

We started by auditing their existing online presence to understand how customers found and shopped for products across the different sites, which helped us define clearer roles and establish DeckMate.com as the brand's primary destination.

From there, we designed and built the new e-commerce site with a full product catalog, supported by dedicated analytics and paid search. This allowed DeckMate to build recognition and reach new customers while continuing to benefit from its established retail channels.